Google Business Profile Checklist for Dentists and Physical Therapists
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
Dental Google Ads
Google Ads management for dentists that is measured on booked patients, not clicks. We build dental Google Ads campaigns around the treatments you want more of, send every click to a page built for it, answer every call with an AI front desk and report your cost per new patient every month.
Google Ads can fill a dental schedule faster than any other channel, and drain a budget just as fast. Most accounts we audit share the same problems: one campaign for every service, no negative keywords, clicks sent to the homepage and no way to tell which ads produced patients.
Google Ads for dental practices works when each treatment has its own campaign, landing page and budget, and every lead is tracked to a booked appointment.
Implants, emergencies and cleanings fight for the same budget, and high-value searches lose.
You pay for job seekers, students and free clinic searches that will never book.
Visitors have to hunt for the phone number and leave.
Without it, you cannot see which ads produce patients, so every budget decision is a guess.
In Miami, Orlando and Tampa a large share of patients search in Spanish. Without Spanish-language pages and profile content, you hand that demand to the practices that have them.
Search terms, wasted spend, tracking and Quality Score reviewed before we change anything.
Separate campaigns for emergencies, implants, Invisalign, cosmetic and new patients.
One page per campaign with the phone number, offer and booking button in the first screen.
Built in week one and updated weekly from the search terms report.
Calls, forms and bookings imported into Google Ads so bidding optimises for patients.
Every paid call answered 24/7, including evenings when emergency searches peak.
Ad copy checked against Board of Dentistry rules on fees, free offers and specialty claims.
Spend, leads, booked patients and cost per new patient by campaign.
We review your account or plan and show where budget is wasted.
Treatments, budget split and target cost per new patient agreed in writing.
Campaigns, negatives, landing pages and tracking set up.
Campaigns live with daily checks in the first two weeks.
Weekly search-term reviews, bid and budget changes.
Monthly report on booked patients and cost per patient.
Tracking live and first calls and bookings from paid search.
Negative keywords tightened and wasted spend cut.
Budget shifted toward the treatments producing booked patients.
Stable cost per new patient and room to scale profitable campaigns.
Case Study
We do not report impressions. Here is what changed for practices that switched to Medihike.
CASE STUDY / MULTI-LOCATION DENTAL PRACTICE
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
3X
Increase in new patient calls
41%
Reduction in cost per booked patient
467
Tracked opportunities in CRM
Results shown are based on the reporting data available for the respective campaign and platform periods.
CASE STUDY · EYE CARE Clinic
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
40.2K
Increase in new patient calls
6.63M
Search Impressions
10,033
Tracked Opportunities
Results shown are based on the reporting data available for the respective campaign and platform periods.
Most single-location Florida dental practices spend $1,500 to $3,000 a month on Google Ads, and implant or full-arch campaigns in competitive cities often need $3,000 to $6,000. Run campaigns for 60 to 90 days before judging results.
Yes, when campaigns are split by treatment, sent to dedicated landing pages and every call is answered. Google Ads for dentist practices usually produce booked patients within the first few weeks.
For general dentistry in Florida, $40 to $120 per lead is typical, with implant leads costing more. The more important number is cost per booked new patient, usually $150 to $350.
Management usually costs $500 to $2,000 a month or 10% to 20% of ad spend. Ours is included in Patient Acquisition System at $2,997 a month with landing pages, local SEO and the AI front desk.
Only if every call is answered. With an AI front desk in place, evening and weekend ads often bring the cheapest emergency patients.
You do. The account stays in your name with full admin access, and we work as a manager.
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
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Book a free Google Ads audit. We will show you wasted spend, missed opportunities and the cost per new patient you should expect.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
