Google Business Profile Checklist for Dentists and Physical Therapists
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
Dental Social Media
Dental social media marketing that builds trust before patients ever call. As a dental social media agency, we plan, produce and run organic and paid social for Florida practices, from team content to cosmetic and implant campaigns, and measure it on booked consultations.
Posting stock tips and holiday graphics rarely brings in patients. People choose a dentist they feel they already know, which means real faces, real results and a clear reason to book.
Social media for dental practices works best when organic content builds trust and paid campaigns reach local people who are not searching yet.
Stock images and generic tips look like every other practice.
Organic reach alone is too small to grow a practice.
Likes are tracked; consultations are not.
Patient photos and offers need HIPAA authorization and Florida-compliant wording.
In Miami, Orlando and Tampa a large share of patients search in Spanish. Without Spanish-language pages and profile content, you hand that demand to the practices that have them.
A monthly plan built around your treatments and team.
Short videos, before-and-after posts with consent and team stories.
Comments and messages answered and routed to booking.
Meta campaigns for cosmetic, implant and Invisalign offers.
Every social lead texted and called within minutes.
Patient reviews turned into social proof.
HIPAA authorization and Florida advertising rules checked.
Reach, leads, consultations and cost per booked patient.
Current profiles, content and results reviewed.
Monthly content and campaign calendar.
Content created with your team.
Organic posts scheduled and managed.
Paid campaigns targeting local patients.
Leads and booked consultations each month.
Profiles optimised and content calendar live.
Paid campaigns producing consultation leads.
Consistent engagement and recognisable brand locally.
Social proof supporting every other channel.
Case Study
We do not report impressions. Here is what changed for practices that switched to Medihike.
CASE STUDY / MULTI-LOCATION DENTAL PRACTICE
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
3X
Increase in new patient calls
41%
Reduction in cost per booked patient
467
Tracked opportunities in CRM
Results shown are based on the reporting data available for the respective campaign and platform periods.
CASE STUDY · EYE CARE Clinic
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
40.2K
Increase in new patient calls
6.63M
Search Impressions
10,033
Tracked Opportunities
Results shown are based on the reporting data available for the respective campaign and platform periods.
Dentists should post real team introductions, before-and-after results with written consent, short treatment explainers, patient reviews and community involvement.
Yes for trust, awareness and cosmetic or implant campaigns, especially with paid targeting. It works best alongside Google search and reviews.
Only with the patient’s written HIPAA authorization covering how and where the photos are used.
Hire one if it reports booked consultations and produces original content. Compare dental social media marketing companies on results, not follower counts.
Management usually costs $800 to $3,000 a month plus ad spend, depending on content volume and campaigns.
Three to five quality posts a week is enough for most practices, plus paid campaigns for specific offers.
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
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Book a free social media review and we will show you what to post, what to promote and how to track booked patients.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
