Our Work

Dental Marketing Case Studies: Real Campaigns, Real Numbers

Medihike is early in its Florida and UAE dental/PT specialisation, and we said so on this page for months rather than invent case studies to fill the gap. What follows is real: healthcare marketing campaigns our team has personally built and managed — Google Ads, Meta Ads, CRM pipelines, and local SEO — for dental and vision-care clinics. Client names are withheld at their request; every number below is pulled directly from the ad platform or CRM, not estimated.

Selected Dental and Healthcare Marketing Case Studies

Regional Dental Practice

Google Ads + local SEO, single-location general dentistry

2,539

Booked conversions

25.8%

Conversion rate

A$33.76

Cost per conversion

3.8M

Organic impressions

19,400 organic clicks and 3.8M organic impressions on Google Search over a 2-year tracked period, alongside the paid campaign.

Eye Laser & Vision Clinic

Google Ads at scale, multi-treatment vision clinic

14,296

Booked conversions

22.6%

Conversion rate

A$36.60

Cost per conversion

6.63M

Organic impressions

40,200 organic clicks over a 2-year tracked period, ranking for both branded and high-volume procedure searches.

Multi-Location Dental Group

Google Ads + CRM pipeline across multiple clinic locations

3,504

Booked conversions

20.5%

Conversion rate

A$31.04

Cost per conversion

921

CRM opportunities tracked

Dental Practice — CRM & Booking Pipeline

Google Ads with a fully automated CRM booking pipeline

3,447

Booked conversions

21.5%

Conversion rate

A$44.92

Cost per conversion

1,480

CRM opportunities tracked

Dental Practice — Follow-Up System

Google Ads with automated lead follow-up and nurture

3,272

Booked conversions

22.5%

Conversion rate

A$38.91

Cost per conversion

A$44,000

Pipeline value in active follow-up

Where This Fits

These results were delivered by our team before Medihike’s current Florida and UAE dental/PT focus, for dental and vision-care clinics in Australia. We’re showing them because the numbers are real and the method is the same one we now run for Florida and UAE practices — Google Ads tied to booked appointments, CRM pipelines that don’t let a lead go cold, and reporting you can actually read. As our Florida and UAE client base grows, we’ll add documented case studies from that work here too.

FAQ

Case Study Questions

How many new patients can dental marketing bring?

It depends on the market, budget and how well calls are handled. In the dental campaigns above, Google Ads produced several thousand booked conversions over the tracked periods at a cost per conversion of roughly A$31 to A$45. A single-location practice usually starts with a smaller budget and grows it as results are proven.

How long until dental SEO shows results?

Profile and technical fixes often move the map pack in one to two months, treatment pages rank in three to six months, and organic search typically becomes the cheapest channel within a year, as the organic impressions above show.

What ROI do practices see from an AI receptionist?

The return comes from calls that would otherwise be missed. If the AI books even two or three extra new patients a month, it usually covers its cost. See our ROI calculation guide.

Do you have medical billing case studies?

Our billing service starts with a free A/R audit that shows the revenue at stake for your own practice. See medical billing services.

What Results Have Our Clients Seen?

ClientKey figures (reporting period shown on each study)
Eye laser clinic40.2K clicks, 6.63M impressions, 138,014 sessions, 10,033 tracked opportunities
Multi-location dental group67,344 sessions, 103 booking requests and 22 in follow-up in the latest quarter

Reported conversions are platform figures, not confirmed appointments or unique patients.

How Do We Measure Results?

  • Booked appointments and cost per new patient, not just clicks
  • Calls answered and missed, from call tracking
  • Opportunities and follow-up stages in the CRM
  • Organic visibility from Google Search Console