Google Business Profile Checklist for Dentists and Physical Therapists
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
Content Marketing
Dental content marketing and blog writing services that bring in patients, not just pageviews. Our dental content writing covers treatment pages, patient-question articles and local content, written for patients, reviewed for accuracy and built around what people actually search. We also write for physical therapy and medical practices.
The Problem
Most dental and PT blogs read like they were written to fill a content calendar, not to answer a real question — generic “5 tips for healthy teeth” posts nobody is actually searching for. That skepticism about blogging is earned. It doesn’t mean content marketing doesn’t work; it means most of it is done badly, built around what’s easy to write instead of what patients are actually typing into Google. We’ve written and published this exact argument publicly, because we’d rather you know the honest timeline before you commit to anything.
Generic health-tip posts nobody is searching for bring in no traffic and convert no patients, regardless of how well-written they are.
A handful of posts published in a burst, then nothing for months, never builds the compounding effect that makes content marketing actually work.
Content that doesn’t link back to your specific services or specialties leaves a reader informed but with no reason to book with you specifically.
Content without FAQPage schema and clear structure misses a real chance to be cited directly in AI Overviews and answer engines.
What We Do
Posts built around specific, searched questions — “how much do implants cost,” “is a root canal painful” — not generic health tips nobody is searching for.
Dedicated pages for specific treatments and specialties, written to rank for their own searches instead of competing on one generic services page.
Every post and page ships with FAQPage schema matched to visible content, giving you a real shot at AI Overview and answer engine citations.
New content links back to your relevant service pages, and older content gets updated with links to new pieces, so the whole library reinforces itself.
Every piece ships with a real, properly licensed image and honest alt text, never an obviously generic stock photo that undermines trust.
A steady, agreed cadence — not a burst that stops after the first month — since consistency is what actually produces the compounding effect.
Every piece gets its own closing section and structure, never the same repeated template heading across the whole library.
Patients increasingly ask ChatGPT, Gemini, and AI Overviews for an answer instead of scrolling results. We structure content and schema so those systems can find and cite you accurately, built into the same work rather than sold as a separate product.
The Process
We review what you already have — existing blog posts, service pages, gaps — and identify what’s actually working versus what’s dead weight.
Real search questions patients are asking, mapped against your actual services, prioritized by what’s realistic to rank for in your specific market.
The first batch of posts published, each with real research, FAQ schema, and internal links to your service pages. First 30 days.
New posts published on the agreed schedule, steadily building the library rather than stopping after an initial push.
Existing content gets updated and interlinked as the library grows, keeping older pieces relevant instead of letting them go stale.
Traffic, ranking movement, and any leads traceable to specific content, so you can see what’s actually working.
The Timeline
First posts published and indexed. Rarely much traffic yet — search engines need time to evaluate new content against established competitors.
Earlier posts starting to show up for their target searches. First meaningful organic traffic increase becomes visible.
A real library has accumulated, and the compounding effect starts — new posts rank faster because the site has established topical authority.
Compounding continues. A consistent library becomes one of your lowest cost-per-patient channels, with no ongoing bid required.
Case Study
We do not report impressions. Here is what changed for practices that switched to Medihike.
CASE STUDY / MULTI-LOCATION DENTAL PRACTICE
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
3X
Increase in new patient calls
41%
Reduction in cost per booked patient
467
Tracked opportunities in CRM
Results shown are based on the reporting data available for the respective campaign and platform periods.
CASE STUDY · EYE CARE Clinic
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
40.2K
Increase in new patient calls
6.63M
Search Impressions
10,033
Tracked Opportunities
Results shown are based on the reporting data available for the respective campaign and platform periods.
FAQ
Yes, when it targets questions patients ask before booking, such as costs, procedures and recovery, and links to treatment pages with a clear way to book. Generic blog posts rarely do. See blogging ROI for dentists.
Treatment pages for the services you want more of, answers to patient questions (cost, pain, recovery, insurance), comparisons such as implants vs bridges, and local content for the areas you serve.
Two to four quality pieces a month is enough for most practices. Consistency and quality matter more than volume.
Experienced healthcare writers draft each piece, and we ask your dentist or clinician to approve clinical details before publishing.
AI can help with research and drafts, but Google rewards helpful, accurate content with real expertise. Every piece we publish is edited by a person and reviewed by your clinician.
Treatment pages are $300 each as an add-on, and two pages a month are included in Patient Acquisition System. See pricing.
Yes. We provide healthcare content marketing for medical practices and physical therapy blog writing for PT clinics, alongside dental content.
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A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
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Send us your current blog or ask us to review your site, and we’ll tell you honestly whether content marketing is worth investing in right now, or whether a faster channel makes more sense first.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
