Pricing

Dental and Physical Therapy Marketing Pricing

Published prices, no discovery call required to see them. Every package includes the AI front desk, because marketing that fills your pipeline is worthless if the phone rings out.

Analyst presenting a one-page performance report to a doctor in a clinic office
The Principle

Why Every Package Includes the AI Front Desk

Most agencies sell you traffic. We think that’s the second problem, not the first.

An AI receptionist on its own runs most practices $700 to $1,400 a month. We include one in every package, starting at $1,000, and build your website on top. That’s deliberate: there’s no point driving calls to a practice that can’t answer them at lunchtime. Read more about the AI Front Desk.

Fix the leak, then turn on the tap. It’s the order we work in, and it’s why you’ll see a result in the first month rather than the sixth.

The Packages

Four Ways to Work With Us

AI Front Desk

$800/month

plus $500 one-time setup

  • 24/7 inbound call answering
  • Appointment booking into your scheduler
  • Website and Google Business Profile chat
  • Confirmations, reminders and recall
  • Full transcripts and monthly reporting
  • No minimum term
  • Best for: any practice losing calls after hours or at lunch
Most Popular

Foundation

$1,000/month

no setup fee

  • Everything in AI Front Desk
  • Practice website, built and continuously maintained
  • Hosting, security and updates
  • Unlimited content edits
  • Google Business Profile fully optimised
  • No minimum term
  • Best for: solo practices and new clinics

Growth

$2,500/month

plus ad spend

  • Everything in Foundation
  • Two treatment or condition pages per month
  • Local SEO, citations and review engine
  • Google Ads management
  • Campaign landing pages
  • Monthly strategy call
  • 6-month minimum
  • Best for: established practices competing locally

Scale

$5,000/month

plus ad spend

  • Everything in Growth
  • Paid social
  • Unlimited creative and design requests
  • Multi-location support, up to three
  • Full attribution and CRM integration
  • Fortnightly strategy calls
  • 6-month minimum
  • Best for: multi-location groups and practices scaling fast

Once you’ve been with us three months and the attribution is clean, you can move part of your fee onto performance: a reduced base plus 5 to 10% of verified new patient pipeline, tracked in a CRM you can audit. No growth, no fee. Add-ons: additional location $500/month · standalone creative subscription $1,500/month · extra treatment page $300 each.

Side by Side

Compare Packages

FeatureAI Front Desk$800/moFoundation$1,000/mo · Most popularGrowth$2,500/moScale$5,000/mo
24/7 inbound call answering
Appointment booking into your scheduler
Website and Google Business Profile chat
Confirmations, reminders and recall
Call transcripts and reporting
Practice website, built and maintained
Hosting, security and updates
Unlimited content edits
Google Business Profile optimisation
Treatment and condition pages2 / month4 / month
Local SEO, citations and review engine
Google Ads management
Campaign landing pages
Paid social (Meta)
Creative subscription
Multi-location supportUp to 3
Full attribution and CRM integration
Strategy callsMonthlyFortnightly
Minimum termNoneNone6 months6 months
Setup fee$500NoneNoneNone
Transparency

What's Not Included, Stated Plainly

01

Ad spend

Ad spend is separate and paid directly to Google or Meta from your own account. We never mark it up or route it through us, and you can see every dollar. Budget $1,500 to $5,000 a month depending on your treatments and your market.

02

Your data

You own your domain, your content, your ad account and your Google Business Profile. If you leave, you take all of it and we help you migrate.

03

Lock-in

AI Front Desk and Foundation are month to month. Growth and Scale carry a six-month minimum, because local SEO genuinely takes that long to show, and we’d rather say so than take three months of your money and shrug.

04

Exclusivity

We don’t take two competing practices in the same market. If your city is already taken, we’ll tell you on the first call.

FAQ

Pricing Questions

Because a one-time build starts decaying the day it launches. The market rate for a practice website is roughly $4,000 to $8,000 up front, then $300 or more a month to maintain, then a rebuild every few years when it’s outdated. Our fee covers the build, the hosting, the security, the ongoing improvement and the AI front desk, with no rebuild bill later. If you’d genuinely rather own a site outright, we’ll tell you honestly whether that’s the better call for your situation.

No, and be careful with any agency that says it is. Ad spend goes directly to Google or Meta from your account, so you always see exactly what was spent on media and what was paid to us. Most practices budget $1,500 to $5,000 a month on top of the retainer.

The AI Front Desk at $800 a month. It’s the smallest commitment, it doesn’t require you to change anything else you’re doing, and you’ll see the result within about two weeks: calls answered that would previously have gone to voicemail. Most practices start there and move up once they’ve seen it work.

Not on AI Front Desk or Foundation, which are both month to month. Growth and Scale have a six-month minimum because SEO takes three to six months to produce anything meaningful, and a shorter term would set you up to leave right before it starts working.

After three months on a flat fee, once we have clean attribution data for your practice, you can move to a reduced base plus 5 to 10% of verified new patient pipeline. Verified means tracked in your CRM and auditable by you. We define exactly what counts in writing before it starts.

Extra locations are $500 a month each, a standalone creative subscription is $1,500 a month, and additional treatment pages are $300 each. Anything larger, we’ll quote it before we do it.

Up at any time, down at the end of your current term. Most practices start on AI Front Desk or Foundation and move to Growth once they’ve seen the call numbers and want the traffic to match.

Not Sure Which One Fits?

Book a 30-minute call. We’ll look at your website, your local rankings, your current spend and your call log, and tell you which package makes sense, or whether you need us at all.