Case Study / Healthcare Growth
A multi location dental marketing case study: how integrated SEO, paid acquisition, website and CRM work delivered DSO marketing results and dental SEO results across clinic locations.
Multi-Location Dental Practice
Practice type
Australia
Location
Organic Clicks
Search Impressions
Reported Google Ads Conversions
Tracked Opportunities (Most Recent)
New Patient Calls (Most recent)
Metrics represent the reporting periods shown in the respective platforms and should not be interpreted as unique patients unless explicitly stated.
The Challenge
Demand existed. What was missing was a connected way to capture it, measure it and follow it up consistently across every channel.
The practice needed stronger visibility across important organic search queries.
Visitors needed clearer conversion paths from search and paid campaigns into enquiries.
SEO, paid advertising, website activity and enquiries needed better visibility in one growth system.
Enquiries from forms, calls and campaigns needed centralized tracking and follow-up.
The MEDIHIKE Approach
We connected search visibility, website conversion, paid acquisition, analytics and CRM into a single measurable patient acquisition system.
01 / Search Visibility
Organic search generated substantial visibility and traffic across the reporting period, giving the practice a stronger foundation for long-term acquisition.
Total Clicks
Total Impressions
Average CTR
Average Position
Google Search Console performance · identifying details redacted
02 / Website Traffic
The website attracted 67,344 sessions during the reporting period, with organic search representing the largest acquisition channel.
Total Sessions
Organic Search
Organic Share
Paid Search
Google Analytics 4 — traffic acquisition by channel · identifying details redacted
Organic search accounted for the largest share of sessions, while paid search provided an additional acquisition channel.
03 / Paid Acquisition
Google Ads campaigns were structured to generate relevant enquiries while monitoring clicks, conversions and acquisition efficiency.
Impressions
Clicks
Reported Conversions
Conversion rate 22.46% — reported conversions, not confirmed appointments.
Paid reporting shown from the selected reporting period · identifying details redacted
04 / Lead Management
CRM provided a centralized view of incoming opportunities from website enquiries and paid campaigns, allowing the team to track pipeline stages and follow-up.
This is most Recent Quarterly Results
CRM pipeline stages and lead sources · identifying details redacted
Booking Requested
103
opportunities
Following Up
22
opportunities
05 / Call Performance
Approximate patient call results in a month
Call tracking provided visibility into incoming patient enquiries and helped the team understand call volume and response activity.
New Patient Calls
0
Missed Calls
0
Voicemails
Figures represent tracked calls within the reporting period, not confirmed completed appointments.
Call reporting shown from the selected reporting period · identifying details redacted
The MEDIHIKE Growth System
Medihike connects visibility, acquisition, conversion and lead management into one measurable growth system.
SEO
Google Search
Google Ads
Paid acquisition
Website
Conversion paths
Forms / Calls
Lead capture
CRM
Opportunity pipeline
Follow-Up
SMS, email, calls
Appointments
Booking requests
One connected system — each stage feeding measurable data into the next.
What Changed
More organic clicks and impressions across Google Search.
A combination of organic and paid acquisition channels.
Enquiries and opportunities tracked through CRM.
A structured process for managing incoming opportunities.
Evidence
Screenshots are shown as supplied by the reporting platforms, with names, phone numbers and practice identifiers redacted.
Google Search Console
Organic clicks, impressions, CTR and average position across the reporting period.
Google Analytics 4
Sessions by acquisition channel, with organic search as the largest channel.
Google Ads
Impressions, clicks, reported conversions, spend and cost per conversion.
Call Tracking
New patient call volume, duration and answered status, numbers redacted.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
