Google Business Profile Checklist for Dentists and Physical Therapists
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
Orthodontic Marketing
Orthodontic marketing that fills your consultation book and turns more consults into starts. We run marketing for orthodontists across Florida: orthodontic SEO, Google Ads for parents and adults, Invisalign campaigns, reviews and fast follow-up, all measured on starts.
Orthodontics marketing has two very different audiences: parents choosing for a child, and adults considering clear aligners. Campaigns that treat them the same reach neither well.
Starts also depend on what happens after the lead: how fast you respond, how easy the consultation is to book and how you follow up pending patients.
Parents and adults search differently and need separate pages and ads.
Orthodontic leads go cold within hours.
Many starts are lost after a good consultation because nobody follows up.
Without strong reviews and results, orthodontic advertising becomes a discount race.
In Miami, Orlando and Tampa a large share of patients search in Spanish. Without Spanish-language pages and profile content, you hand that demand to the practices that have them.
Pages for braces, Invisalign, early treatment and adult orthodontics that rank locally.
Campaigns for children’s braces and first orthodontic visits.
Adult campaigns with payment plans and results.
Smile transformations and team content that build trust.
Steady reviews from parents and adult patients.
AI front desk and instant texts for every enquiry.
Sequences that bring back patients who did not start.
Cost per consultation and cost per start by channel.
Website, profiles, reviews, ads and consult-to-start rate reviewed.
Separate funnels for parents and adults with targets.
Pages, campaigns, tracking and follow-up set up.
Campaigns live and leads followed up fast.
Consult scripts and pending patient follow-up.
Starts, cost per start and next steps each month.
Tracking, profile fixes and first paid consultations.
Follow-up sequences lifting consult-to-start rate.
Orthodontic SEO pages ranking locally.
Predictable starts from paid and organic channels.
Case Study
We do not report impressions. Here is what changed for practices that switched to Medihike.
CASE STUDY / MULTI-LOCATION DENTAL PRACTICE
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
3X
Increase in new patient calls
41%
Reduction in cost per booked patient
467
Tracked opportunities in CRM
Results shown are based on the reporting data available for the respective campaign and platform periods.
CASE STUDY · EYE CARE Clinic
We connected SEO, website optimization, Google Ads and CRM to create a more measurable patient acquisition system.
40.2K
Increase in new patient calls
6.63M
Search Impressions
10,033
Tracked Opportunities
Results shown are based on the reporting data available for the respective campaign and platform periods.
Market an orthodontic practice with separate campaigns for parents and adults, local SEO for braces and Invisalign, strong reviews, social proof of real results and fast follow-up on every consultation request.
Shorten time to consultation, offer clear payment plans, enable same-day starts where possible and follow up every pending patient with a structured sequence.
Target adult clear aligner searches with Google Ads and Instagram, show real aligner results with consent, and promote affordable monthly payments.
Good orthodontic advertising speaks to one audience at a time, leads with results and payment plans, and follows Florida rules on fees and free offers.
Many single-location orthodontists invest $2,000 to $6,000 a month including ad spend, depending on city competition.
Paid campaigns produce consultations within weeks; SEO usually takes three to six months to build.
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
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Book a free orthodontic marketing review and we will show you where consultations and starts are being lost.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
