Google Business Profile Checklist for Dentists and Physical Therapists
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
Behavioral Health Billing
Billing for behavioral health services handled by a team that knows psychotherapy codes, telehealth rules and payer quirks. We bill for therapists, psychologists, psychiatrists and group practices, so sessions get paid and clinicians spend their time with clients.
The Problem
Mental health claims carry their own rules: time-based psychotherapy codes, add-on codes, session limits, telehealth place-of-service and modifier requirements, and frequent prior authorization for higher levels of care.
Small mistakes lead to denials that are hard to appeal, and many therapists end up spending evenings on billing instead of rest.
90832, 90834 and 90837 depend on documented session time.
Wrong place of service or missing modifiers 95 or GT cause rejections.
Visits beyond authorized sessions are denied.
Behavioral benefits are often managed by separate carriers, adding complexity.
What We Do
Mental health benefits, copays, deductibles and carve-out carriers verified up front.
Authorizations requested and session counts tracked.
Psychotherapy, evaluation, crisis and add-on codes applied correctly.
Correct place of service and modifiers for each payer.
Clean claims submitted daily.
Every denial worked and appealed.
Therapist enrollment with commercial payers, Medicare and Medicaid.
Collections, aging and denial trends by payer and clinician.
The Process
We review recent claims, denials and authorizations.
Access to your EHR and clearinghouse.
Benefits and authorizations checked before sessions.
Claims coded and submitted daily.
Denials and unpaid claims worked weekly.
Monthly report by payer and clinician.
FAQ
Verify the client’s behavioral health benefits, document the session including start and stop times, choose the psychotherapy CPT code by time, add the diagnosis code, apply any telehealth modifiers and place of service, and submit the claim to the right carrier.
Individual psychotherapy uses 90832 (16 to 37 minutes), 90834 (38 to 52 minutes) and 90837 (53 minutes or more). The diagnostic evaluation is 90791, family therapy 90846 and 90847, and group therapy 90853.
Yes. Medicare permanently covers telehealth for mental health, including audio-only in some cases, and most commercial payers cover it. Use the correct place of service (02 or 10) and the modifier each payer requires.
Typically 5% to 9% of collections, or a per-claim fee for small practices.
Yes, from solo clinicians to multi-location group practices.
Yes. We enroll clinicians with commercial payers, Medicare and Medicaid.
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Book a free billing review and we will show you what is being denied and why.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.
