Case Study / Eye Laser Clinic
A LASIK marketing case study: how SEO, paid media, website conversion and lead management combined LASIK clinic marketing, ophthalmology marketing and eye clinic SEO into measurable patient enquiries.
Eye Laser Clinic
Practice type
Platform reporting
Evidence source
Organic Clicks
Search Impressions
Reported Google Ads Conversions
Tracked Opportunities (Most Recent)
New Patient Calls (Most recent)
Metrics represent the reporting periods shown in each platform and should not be interpreted as unique patients unless explicitly stated.
The Challenge
Prospective patients research for weeks and enquire across search, ads, quizzes, forms and calls. Every interaction needed to become visible and actionable.
The clinic needed visibility across high-value laser eye surgery and LASIK searches.
Ads, quizzes, forms and calls needed to lead into one clear acquisition system.
Organic, paid and website activity needed to become visible in one measurable view.
Every booking request and treatment-suitability enquiry needed a clear next step.
The MEDIHIKE Approach
We connected search visibility, paid acquisition, website conversion, analytics and CRM into one measurable patient acquisition system.
01 / Search Visibility
Organic content and technical SEO placed the clinic in front of patients researching laser eye surgery, LASIK and related treatments.
Total Clicks
Total Impressions
Average CTR
Average Position
Google Search Console performance · identifying details redacted
02 / Website Traffic
The website recorded 138,014 sessions, with organic search contributing 85,639 sessions.
Total Sessions
Organic Search
Organic Share
Paid Search
Google Analytics 4 — traffic acquisition by channel · identifying details redacted
Organic search accounted for the largest share of sessions, while paid search provided an additional acquisition channel.
03 / Paid Acquisition
Google Ads captured high-intent treatment searches while Meta Ads supported awareness and quiz-led enquiries.
Impressions
Clicks
Reported Conversions
Meta Reported Conversions
Conversion rate 22.46% — reported conversions, not confirmed appointments.
Paid reporting shown from the selected reporting period · identifying details redacted
04 / Lead Management
GoHighLevel brought booking requests, quiz completions and contact requests into one trackable pipeline.
CRM pipeline stages and lead sources · identifying details redacted
Booking Requested
8,493
opportunities
Quiz Only
1,488
opportunities
Quiz + Requested Contact
52
opportunities
05 / Call Performance
Approximate patient call results in a month
Call tracking provided visibility into incoming patient enquiries and helped the team understand call volume and response activity.
New Patient Calls
0
Missed Calls
0
Voicemails
Call performance, Aug 1 – Aug 31, 2026
The MEDIHIKE Growth System
Visibility, acquisition, conversion and lead management work together as one measurable system.
SEO
Google Search
Google Ads
Paid acquisition
Website
Conversion paths
Forms / Calls
Lead capture
CRM
Opportunity pipeline
Follow-Up
SMS, email, calls
Appointments
Booking requests
One connected system — each stage feeding measurable data into the next.
What Changed
40.2K clicks from 6.63M search impressions.
Organic and paid channels contributed measurable demand.
10,033 opportunities were visible inside the CRM.
Calls and booking requests could be tracked through the journey.
Evidence
Screenshots are shown as supplied by the reporting platforms, with names, phone numbers and practice identifiers redacted.
Google Search Console
Organic clicks, impressions, CTR and average position across the reporting period.
Google Analytics 4
Sessions by acquisition channel, with organic search as the largest channel.
Google Ads
Impressions, clicks, reported conversions, spend and cost per conversion.
Call Tracking
New patient call volume, duration and answered status, numbers redacted.
A dental marketing company for Florida practices, with an AI front desk and dental and medical billing under one team. We measure booked, paid patients, not impressions.