The Complete Google Business Profile Checklist
A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
White Label Partnership
Add dental and physical therapy marketing to your agency’s offer without hiring specialists. We do the SEO, ads, and web work behind the scenes under your name, to your client, on your invoice.
The Problem
A marketing agency without deep healthcare experience faces a real choice when a dental or PT practice asks for help: turn down the work, take it on and learn as you go on the client’s dime, or find a specialist to build it quietly in the background. Healthcare marketing has its own rules — HIPAA-adjacent content decisions, review-generation compliance, treatment-page structures that actually rank, insurance and Medicare-adjacent search behavior. None of that is intuitive if it isn’t your focus every day. The agencies that keep this revenue are usually the ones with a specialist quietly doing the execution.
Generic SEO and ad tactics that work for a retail or SaaS client often underperform for a dental or PT practice, because the searches, the compliance considerations, and the buyer behavior are different.
Figuring out treatment-page structure, GBP category nuances, and review-compliance rules for the first time on a paying client’s account risks the relationship and the results.
A single dedicated healthcare marketer only makes financial sense once you have enough healthcare accounts to keep them busy — most agencies aren’t there yet.
A referred-out client rarely comes back. The agency that keeps the relationship and quietly delivers through a specialist keeps the revenue and the client.
What We Do
Local SEO, treatment pages, and Google Business Profile management for your client’s practice, delivered and reported under your agency’s name.
Campaign structure, keyword targeting, and landing pages built specifically for dental and PT search intent, running inside accounts you control.
Full website builds or redesigns for your client’s practice, matched to your agency’s design standards and handed back ready to present.
Configuration and ongoing management of AI phone and booking tools for practices that want after-hours call coverage.
Ongoing blog and treatment-page content written specifically for healthcare search intent, delivered on the schedule you set with your client.
Monthly reports built on your agency’s template and branding, so your client never sees Medihike’s name.
We can join client calls as your team member, under an agreed name and title, or stay entirely behind the scenes — your choice per client.
You set the price to your client. We invoice you at a wholesale rate, and the margin is yours.
The Process
We learn about your agency, your client, their goals, and how involved you want to be day to day.
We agree what’s included, our wholesale rate, and what you’ll charge your client.
Your logo, templates, and reporting format — everything we produce carries your brand, not ours.
SEO, ads, or web work starts on the agreed timeline, with you as the point of contact to your client unless you’d rather we join directly.
Work continues on a monthly cadence with regular updates to you, not your client, unless you want it otherwise.
White-labeled reports delivered on your schedule, in your format, ready to send straight to your client.
The Timeline
Discovery, scoping, and branding handoff complete. First deliverables in progress for your client.
Work is running on a steady monthly cadence, and you have a repeatable process for bringing on the next healthcare client.
Enough of a track record between us that scoping a new client takes a single call instead of a full negotiation.
Healthcare becomes a service line your agency can confidently sell, priced and delivered without you touching the execution.
The Straight Answer
This only works if your client’s results are real — a white label partnership doesn’t mean lower standards, it means the work happens under your name instead of ours. If we don’t think we can deliver for a specific client, we’ll tell you before you quote them. We price wholesale so your margin is real, not a markup on inflated retail rates.
We’re onboarding our first agency partners now. If you want to be one of the early ones, we’ll build the process around how your agency actually works rather than force you into a rigid package.
FAQ
Only if you want them to. Reports, emails, and any client-facing material can carry your agency’s branding entirely, and we can join calls under an agreed name if you’d like an extra team member visible, or stay fully behind the scenes.
You’re invoiced at a wholesale rate for the work performed. What you charge your client, and the margin you keep, is entirely up to you and isn’t something we’re involved in.
That’s the point of white-labeling instead of hiring. One client doesn’t justify a full-time healthcare specialist on staff, but it can easily justify a wholesale partnership that scales up or down with how many healthcare clients you bring in.
Yes, if you want that. Some partners prefer we stay entirely behind the scenes; others want us on calls under an agreed name and title. Either works, and it can vary client by client.
Dental and physical therapy SEO, Google Ads and PPC, website design and builds, AI front desk setup, and ongoing content production. If a client needs something outside that list, we’ll tell you honestly rather than stretch to cover it.
No fixed minimum — we typically start with a single client to prove the process works for both of us before scaling up.
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A section-by-section checklist for optimizing a Google Business Profile for dental and physical therapy practices in Florida, beyond just claiming the listing.
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Tell us about your agency and the client you’re thinking of bringing on first. We’ll scope it together and quote a wholesale rate before anything moves forward.
A healthcare growth agency for dental and physical therapy practices across Florida and the UAE. We measure booked patients, not impressions.
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