Dental Digital Marketing

Dental Marketing Agency in Florida

We fill chairs, not reports. Medihike builds your website, owns your local search presence, and runs the ads, then shows you exactly how many new patients each one produced and what they cost.

Dentist and assistant treating a patient in a modern Florida dental practice

The Problem

Why Most Dental Marketing Fails

A dental practice usually doesn’t have a traffic problem. It has a conversion problem, a visibility problem, or a tracking problem, and it can’t tell which one. Here’s what we find most often:

Dental patient sitting in a clinic waiting area looking at a smartphone01

Your site ranks, but nobody books.

Traffic arrives and leaves. No online booking, no insurance information, no pricing signals, and a contact form that asks for eleven fields before a patient can ask a simple question.

Person holding a phone with a map open outside a Florida medical building02

You're invisible on the map.

Search “dentist near me” on a phone in your own city. The map pack fills the screen, and the organic results sit below the fold. If your Google Business Profile isn’t optimised and your reviews are stale, you’re not in that box, and your website can’t rescue you.

Dentist reviewing a treatment plan on a tablet with an adult patient03

Your ads bring price shoppers.

Bidding on “dentist” buys everyone, including people three cities away and people comparing prices with no intention of booking. Campaigns built around implants, Invisalign, and emergency treatment reach patients worth several times as much.

Dental front desk coordinator taking a phone call at a computer04

You can't prove what worked.

Calls come in, appointments get booked, and nobody knows whether it was the ad, the map listing, or a referral. Without that, every budget decision is a guess.

Treatment Economics

We Budget by Treatment Value, Not by Channel

Most agencies quote you one number for “dental marketing” and spread it evenly. That’s why the results feel random.

A hygiene recall and an implant case are completely different marketing problems. One is a reminder to somebody who already knows you. The other is a five-figure decision made by somebody comparing three practices over several months. They need different keywords, different ad copy, different landing pages, and wildly different budgets.

Before we spend anything, we work out what each treatment is worth to your practice and what you can afford to pay to acquire one. Then the budget follows the value. If implants carry your margin, that’s where the money goes.

It also means we can tell you when to stop. If a campaign is producing patients at a cost that doesn’t clear your case value, we’ll say so rather than quietly keep billing for it.

What We Do

Dental Marketing Services

01

Dental Website Design

A site built around your highest-value treatments. Dedicated pages for implants, Invisalign, cosmetic, and emergency care, with online booking, insurance and financing information, and fast mobile load times. Hosting, security, and monthly improvements included.

02

Local SEO and Google Business Profile

We optimise your profile, build treatment and location pages, fix your citations, and set up a review system that keeps recent reviews coming in. The goal is the local three-pack in every city you serve.

03

Search and Paid Social Campaigns

Segmented by treatment value. Implant, Invisalign, and emergency searches get their own budgets, ad copy, and landing pages, because somebody searching “emergency dentist open now” behaves nothing like somebody researching veneers.

04

Creative and Design Subscription

Treatment page graphics, before-and-after layouts, patient education material, social content, and print for the operatory. Unlimited requests, one flat monthly rate.

05

Call Tracking and Attribution

Every call, form, and booking traced to its source. You see cost per booked patient by channel, by treatment, and by location.

06

AI Front Desk

Somebody ringing a dental practice at 8pm is usually in pain and books with whoever answers. An AI front desk picks up after hours and at lunch, books the appointment, and escalates anything clinical to a human. Emergency calls are the highest-value calls you get, and they arrive when you’re shut.

Step by Step

How We Grow a Dental Practice

Who It Is For

Practices We Work With

General dentist and hygienist in a small modern dental practice01

Solo and small general practices

You want a steady flow of new patient exams and hygiene recalls without hiring a marketing person. Start on Foundation at $1,000 a month, which includes the AI front desk, and scale when the numbers justify it.

Cosmetic dentist matching a shade guide with a patient02

Cosmetic and implant practices

Fewer patients, higher case value. Your marketing has to reach people weighing a $3,000 to $30,000 decision and stay with them through a long research window.

Orthodontist showing a clear aligner to a patient and parent03

Orthodontic practices

Two audiences: parents evaluating options for a child, and adults who never got treatment. They search differently and need separate pages.

Wide view of a large multi-operatory dental practice with staff at work04

Multi-location groups

Each location needs its own Google Business Profile, its own location page, and its own ranking strategy. One campaign spread across five cities can’t rank properly in any of them.

Our Work

Our Dental Work

We're building our dental portfolio in Florida right now, and we'd rather show you live sites on a call than publish case studies we haven't earned. We're taking on three founding practices at a reduced rate in exchange for a documented case study and a testimonial.

Pricing

Dental Marketing Pricing

Every package includes the AI front desk. An emergency call at 8pm books with whoever answers it.

AI Front Desk

$800/month

plus $500 setup

  • 24/7 inbound answering, including after-hours emergency calls
  • Appointment booking into your scheduler
  • Website and Google Business Profile chat
  • No minimum term
Most Popular

Foundation

$1,000/month

no setup fee

  • Everything in AI Front Desk
  • Dental website, built and maintained
  • Hosting, security and updates
  • Google Business Profile fully optimised
  • No minimum term

Growth

$2,500/month

plus ad spend

  • Everything in Foundation
  • Two treatment pages per month: implants, Invisalign, cosmetic, emergency
  • Local SEO, citations and review engine
  • Google Ads management
  • 6-month minimum

Scale

$5,000/month

plus ad spend

  • Everything in Growth
  • Paid social
  • Unlimited creative requests
  • Multi-location support, up to three
  • Full attribution and CRM integration
  • 6-month minimum

After three months on a flat fee, you can move part of your fee onto performance: a reduced base plus 5 to 10% of verified new patient pipeline, CRM-tracked and auditable. No growth, no fee. See full pricing.

FAQ

Dental Marketing Questions

Commonly cited industry benchmarks put established practices somewhere between 3% and 7% of collections, with newer practices spending more in year one to build visibility from zero. Treat those as a starting frame, not a rule. The number that actually decides it is cost per new patient: if an implant patient costs $400 to acquire and produces $4,000, the percentage matters far less than the return.

Google Ads can produce booked appointments in the first two weeks. Local SEO and map pack movement usually show up between months three and six. We normally run both: ads for volume now, SEO to reduce what you spend per patient later.

We’ll tell you honestly after the audit. If your site loads fast, converts, and sits on a platform we can improve, we’ll keep it. If it takes six seconds to load on a phone and has no booking function, rebuilding costs less than working around it.

No. One dental practice per market. If we’re already working with a practice in your city, we’ll say so on the first call.

Treatment value, search intent, and insurance. Somebody searching “emergency dentist near me” needs a phone number in three seconds. Somebody researching veneers may take four months. Agencies that don’t work in dentistry run the same campaign for both and wonder why the numbers don’t work.

Yes. Profile optimisation, posting, Q&A, and an automated review request system are included in every SEO engagement. For local dental search, your profile does more work than your website.

Then we tell you before you ask, and we change it or we end it. There’s no long lock-in on the AI Front Desk or Foundation tiers. An agency that needs a 12-month contract to keep you is telling you something about its results.

Blogs

Insights on Growing a Florida Practice

Ready to Fill Your Schedule?

Book a 30-minute call. We’ll review your website, your local rankings, and your current spend, and tell you what we’d fix first. You keep the findings either way.