How Florida Physical Therapy Clinics Get More Direct-Access Patients
Most physical therapy clinics were built on referrals. An orthopaedic surgeon sends patients, a primary care office sends patients, and the schedule…
Your phone, answered 24/7. We set up an AI front desk that picks up after hours, at lunch, and whenever your team is with a patient, books the appointment, and hands anything clinical straight to a human.
Costs less than one day a week of reception cover
Most practices we look at don’t have a lead problem at the top of the funnel. They have a leak at the bottom of it. The ad worked, the patient found you, they picked up the phone, and nobody answered.
Do the maths yourself. Pull your call log for one week. Count the calls that rang out, went to voicemail, or came in outside opening hours. Then multiply by what a new patient is worth to you. That number is what your front desk is costing you every week, and almost nobody measures it.
Reception is on a break or with a patient at exactly the point in the day when working adults are free to ring you.
Somebody ringing a dental practice at 8pm is usually in pain and will book with whoever answers. Voicemail sends them to the next practice on the list.
They hang up and call the next result. You never find out they existed, so the loss never appears in any report.
A loaded front-desk salary is several thousand a month and still only covers opening hours. The calls you’re losing mostly arrive outside them.
After hours, at lunch, and as overflow when your team is already on the line. No hold music, no voicemail, no lost caller.
Checks real availability and writes the booking into your scheduling system, so the appointment is in the diary before the call ends.
Opening hours, location and parking, which insurers you take, what to bring to a first visit, what a new patient exam involves. The routine questions that interrupt your front desk twenty times a day.
Catches the visitor who won’t pick up the phone. Chat on a treatment page behaves differently to chat on an emergency page, because the patient’s intent is different.
Appointment confirmations and reminders to cut no-shows, plus dental hygiene recall and physical therapy plan-of-care follow-up. Patients who drift mid-plan get brought back.
Every call logged, transcribed and categorised. You see how many were answered, how many booked, and what people actually ask for. Most practices have never had this data before.
This is the part most vendors won’t put in writing, so we will.
The AI front desk does not give clinical advice, does not triage symptoms, and does not decide whether something is an emergency. If a caller describes pain, bleeding, swelling, an injury, or anything that sounds urgent, the call is escalated to a human immediately under rules we agree with you before launch.
It handles scheduling, information, and routine questions. That’s the whole job, and it’s the part that’s eating your team’s day.
Callers are told at the start of the call that they’re speaking to an automated assistant and that the call is recorded. Florida is a two-party consent state, and we build that disclosure into every call rather than hoping nobody asks.
Patient information is handled under a signed business associate agreement with the platform we build on. If a vendor can’t sign one, we don’t use them for healthcare work.
We look at your current call volume, when calls arrive, and how many go unanswered. You get that number whether you hire us or not, and for most practices it’s the first time they’ve seen it.
We write what the assistant says, what it can answer, and exactly when it hands to a human. You approve every line before it goes near a patient.
Connect to your scheduling system and phone number, then test against real scenarios until the handling is right. Nothing goes live until you’ve heard it work.
We start with after-hours only. Your team keeps the daytime phone while you get comfortable, then we extend to lunch and overflow.
We review transcripts, fix anything the assistant handled badly, and add answers to questions patients keep asking.
You’re paying for the click. Letting the resulting call ring out is the most expensive mistake in your funnel, and the cheapest one to fix.
Your highest-value calls arrive when the practice is shut. Whoever answers gets the patient.
One person cannot check a patient in, take payment, and answer the phone simultaneously. Something drops, and it’s usually the phone.
A patient who stops at visit three of twelve costs you the other nine. Automated follow-up brings a meaningful share of them back.
We'd rather you heard it than read about it. Book a call and we'll give you a number to ring, set up as if it were your practice. Ask it the awkward questions. Try to break it. Then decide.
$800/month
plus $500 one-time setup
$1,000/month
no setup fee
For context, a loaded front-desk salary runs several thousand a month and still only covers opening hours. Most of the calls you’re missing arrive outside them. An AI receptionist alone runs most practices $700 to $1,400 a month, so on Foundation the website is effectively free. Available standalone, or included in every package from Foundation upward — see full pricing.
Yes, and we tell them at the start of the call. Trying to pass an assistant off as a person is how practices lose trust. In our experience patients don’t mind an automated assistant that books them in ninety seconds at nine at night. They mind voicemail.
The assistant escalates to a human immediately and does not attempt to assess the situation. We agree those escalation rules with you in writing before launch, and we test them before anything goes live.
Patient information is handled under a signed business associate agreement with the platform we build on, and calls are handled accordingly. We’ll walk you through exactly where your data sits on the call.
No, and we’d steer you away from it if that were the goal. It covers the hours your team isn’t there and the moments they’re already busy. Most practices find it gives reception time back rather than replacing anyone.
Tell us what you run and we’ll confirm before you commit to anything. If a direct booking integration isn’t possible, the assistant captures the request and routes it to your team instead, which still beats a missed call.
Usually one to two weeks, most of which is agreeing the script and the escalation rules. We start with after-hours only so you can hear it working before it touches your daytime phone.
You’ll see it, because every call is transcribed and you get access. We review them monthly and fix what needs fixing. If it isn’t working for your practice, there’s no long lock-in.

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Book a call and we’ll go through your call log together and work out how many new patients are hanging up. Then you can hear the assistant for yourself.
A healthcare growth agency for dental and physical therapy practices across Florida. We measure booked patients, not impressions.
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