How Florida Physical Therapy Clinics Get More Direct-Access Patients
Most physical therapy clinics were built on referrals. An orthopaedic surgeon sends patients, a primary care office sends patients, and the schedule…
Ads measured in cost per appointment, not cost per click. Every campaign is built around a treatment, tracked to a booking, and reported as a real acquisition cost.
A practice bidding on “dentist” pays premium prices to reach everyone, including people three cities away, people looking for a job, and people comparing prices with no intention of booking.
The practice next door bidding on “dental implants” plus its city, and “emergency dentist open now,” pays more per click and makes considerably more money, because it’s buying intent instead of volume.
High volume, low intent, and a cost per booking that never justifies itself.
Somebody who clicked an implant ad should land on an implant page, not a general practice site.
Most healthcare conversions happen by phone. Without call tracking you’re optimising on half the data.
Before you increase ad spend, check how many calls go unanswered at lunch and after hours. Fixing that is usually cheaper than buying more clicks, and we’ll tell you if that’s what your audit shows. It’s also what our AI front desk exists to solve.
Google and Meta both restrict how health-related advertising can target and retarget users. Meta limits interest-based targeting on health topics. Google restricts remarketing based on sensitive health categories. Pushing patient data into ad platforms without proper handling creates real exposure under HIPAA.
We build campaigns that work inside those constraints: tracking configured appropriately, conversion data handled correctly, and creative that won’t get your account suspended.
If your current agency is retargeting everyone who visited your treatment pages and has never mentioned any of this to you, that’s worth a conversation. It’s the most common thing we find in an account audit and the one with the highest downside.
Segmented by treatment and urgency. Emergency, high-value elective, and routine searches get separate campaigns, budgets, and landing pages.
Where available for your category, these sit above everything else in the results and charge per lead rather than per click.
Reaching patients who visited a treatment page but didn’t book, configured within the health-category restrictions above. Particularly effective for elective treatments with long decision windows.
For elective and cosmetic treatments where patients aren’t actively searching yet. We build creative and audiences that work within Meta’s restricted health targeting rather than getting accounts flagged.
Every campaign gets a dedicated page built to convert that specific search. Included, not billed separately.
Dynamic numbers and full attribution from search term to booked appointment.
Weekly optimisation toward the treatments producing revenue, not the ones producing the cheapest clicks.
Existing campaigns, wasted spend, tracking gaps, and competitor activity. You keep it either way.
What’s a new implant patient worth? A hygiene recall? A post-surgical rehab plan? Budget follows value.
Campaign structure, keyword sets, negative keyword lists, ad copy, landing pages, and conversion tracking.
First 30 days gathering data and cutting waste aggressively.
More budget on what produces booked patients, and we kill what doesn’t.
Spend, bookings, and cost per booked patient, by campaign and by treatment.
We're building our Florida practice portfolio now. Rather than publish results we haven't earned, send us access to your ad account and we'll show you live on the call where the budget is going and what we'd change.
Google Ads management starts at Growth ($2,500/month), covering campaign management, landing pages and tracking. Paid social is added at Scale ($5,000/month). Ad spend goes directly to the platforms from your own account and is separate from our fee, so you always see exactly what went to Google and what went to us.
If your calls already go unanswered at lunch and after hours, more ad spend makes that worse, not better. Every package includes the AI front desk for exactly that reason, and if your audit shows the phone is the real problem we will tell you to start there rather than raise your budget.
Suggested ad spend budgets (media budgets paid to Google and Meta, not our fees):
Enough to gather data, which in a Florida metro usually means at least $1,500 to $2,000 a month. Below that, campaigns take too long to learn and the numbers stay unreliable for months.
Booked appointments typically start in the first two weeks. Meaningful optimisation data takes 30 to 60 days.
Yes. Our management fee is part of the retainer. Ad spend goes directly to Google or Meta from your account. You keep ownership and full visibility.
Yes. We work inside your account, not ours. If we part ways, you keep the account, the history, and the data.
Both, in that order. Ads produce patients now, SEO reduces what you spend to get them later. Practices that only run ads are permanently renting their patient flow.
Often, yes, and the audit tells us. Sometimes the structure is salvageable and just needs negative keywords and better landing pages. Sometimes the account history is polluted enough that a rebuild performs better.
Most physical therapy clinics were built on referrals. An orthopaedic surgeon sends patients, a primary care office sends patients, and the schedule…
Search “dentist near me” or “physical therapy near me” on a phone in your own city. The map pack fills the screen,…
It is the first question almost every practice owner asks, and most of the answers you will find online are either a…
Book a call and bring your ad account. We’ll show you where the budget is going, what it’s producing, and what we’d change. You keep the findings either way.
A healthcare growth agency for dental and physical therapy practices across Florida. We measure booked patients, not impressions.
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