Why Your Practice Isn’t Showing Up on Google Maps (and How to Fix It)
Search “dentist near me” or “physical therapy near me” on a phone in your own city. The map pack fills the screen,…
Get found by patients searching in your city right now. We get you into the map pack, rank your treatment pages, and tie every position gained back to patients booked.
Plenty of practices rank for something. Far fewer rank for the things that produce appointments.
Ranking first for your own practice name proves nothing, because those patients already knew you. The searches that matter come from people who don’t know you exist yet: “dentist near me,” “emergency dentist open now,” “physical therapy for sciatica,” “dental implants” plus your city.
Those searches get decided in the map pack and the first few organic results. Everything below that is a rounding error.
Wrong categories, thin service list, no posts, unanswered questions, and reviews nobody responds to. For local healthcare search, this profile does more work than your website.
One Services page listing twelve things ranks for none of them.
Different address formats and phone numbers across directories quietly undermine local ranking.
Recency and volume both count. Forty reviews from this year do more for you than two hundred from four years ago.
Categories, services, attributes, photos, weekly posts, Q&A management, and review responses. For multi-location practices, each profile managed separately.
Consistent name, address and phone across healthcare directories, insurance directories, and general listings. We fix the mismatches before building anything new.
A dedicated, optimised page for every procedure or condition you want more of. These are what let you rank for specific searches instead of competing on one generic services page.
Site speed, crawlability, schema markup, internal linking, mobile usability, and index management. We find the noindex tags before Google does.
For practices serving several cities, a real page per location, not a duplicated template with the city name swapped.
Automated, compliant requests after appointments, routed to the profile that needs them most.
Patient-question content that catches people early in their research and moves them toward booking.
Patients increasingly ask ChatGPT, Gemini, and AI Overviews for a recommendation instead of scrolling results. We structure your content, schema, and entity signals so those systems can find and cite you accurately. It’s an emerging channel, not a replacement for local SEO, and we build it into the same work rather than selling it as a separate product.
Technical health, rankings, profile status, citations, reviews, competitors. You keep the document either way.
Which searches produce your highest-value patients, and what it realistically takes to rank for each in your market.
Technical issues, profile optimisation, citation cleanup. First 30 days.
Treatment, condition, and location pages, published on a schedule.
Reviews, local links, and content that gives Google a reason to rank you above the practice down the road.
Rankings, map pack positions, calls, form submissions, and booked patients by source.
Technical fixes, profile overhaul, citation cleanup. Early map pack movement is common if the profile was badly optimised to begin with.
Treatment pages indexed and starting to rank. First meaningful organic traffic increase.
Competitive treatment keywords moving onto page one. Organic booking volume becomes measurable.
Compounding. Organic becomes your lowest cost-per-patient channel.
Anyone promising first-page rankings in 30 days is either targeting keywords nobody searches or isn't telling you the truth. Local SEO is a three to six month build. We usually pair it with paid ads so you have patient flow while it matures, and we'll tell you which of the two is carrying you at any given month.
We're building our Florida practice portfolio now. Rather than publish case studies we haven't earned, we'll run your audit live on the call and show you exactly what we'd change and why.
Google Business Profile optimisation is included from Foundation ($1,000/month) upward. Full local SEO — treatment pages, citations, review engine and location pages — starts at Growth ($2,500/month plus ad spend) and expands inside Scale ($5,000/month), which adds paid social, creative and multi-location coverage.
We do not sell SEO on its own at the bottom of the ladder, because it takes three to six months to produce anything. If you need patients sooner, start on Foundation or the AI Front Desk, get the phone answered and the profile fixed, then add SEO once there is something to compound.
Map pack movement often within 60 to 90 days if the profile was under-optimised. Competitive treatment keywords take three to six months. The full compounding effect shows up between months seven and twelve.
Local SEO targets the map pack and near-me searches, and leans heavily on your Google Business Profile, reviews, and citations. Traditional SEO targets the organic results below it. Healthcare needs both, but local drives more bookings.
Yes. Volume, recency, rating, and whether you respond all feed into local rankings, and they influence which listing a patient clicks even when rankings are equal.
Profile optimisation and review requests, yes, and you should start today whether you hire us or not. Treatment page architecture, technical SEO, schema, and citation management take time you don’t have between patients.
No, and neither should anyone else. We commit to the work, the reporting, and an honest assessment of what’s achievable in your market.
Usually, and often faster than you’d expect, because most practices are outranked by competitors who simply optimised their profile and built treatment pages first. That’s a head start, not a moat. We’ll tell you on the call whether your specific market is winnable or whether your budget is better spent on ads.
Search “dentist near me” or “physical therapy near me” on a phone in your own city. The map pack fills the screen,…
Book a call and we’ll run your local SEO audit live: your rankings, your profile, your competitors, and the gaps costing you patients. You keep it either way.
A healthcare growth agency for dental and physical therapy practices across Florida. We measure booked patients, not impressions.
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